Have you ever stood in front of your store, looking at the haphazard clothing displays with a touch of helplessness? Have you ever wondered how to make the same clothes appear more upscale through different display methods? Today, I will share several display techniques with you to instantly elevate your store’s level, attract more customers, and thereby double your revenue.
Color Selection: Choose a Primary Color Palette and Complementary Shades
First, you need to select a primary color palette and then incorporate complementary colors. It is best to choose some bright colors as the primary tones for your store to make a vibrant first impression. For example, you can choose white as the base and integrate vivid red, blue and other colors to make your store more eye-catching.
Fabrics: Arrange by Fabric Weight and Texture
When organizing the garments, you should arrange them according to the thickness and texture of the fabrics. The fabrics across the collection should be ordered from light to heavy. The clothing in the front should always be the lightest, regardless of season – place thicker, heavier items in the middle or back. This enables customers to discern the quality and characteristics of your clothes at a glance.
Outfit Pairings: Provide Multiple Matching Options
When displaying clothes, you should present multiple pairing ideas. For example, create 3 outfits from 5 pieces, 5 outfits from 8 pieces, and 8 outfits from 13 pieces. Ensure there is at least one versatile piece that matches with everything, so the collection satisfies customers’ needs. This empowers shoppers to find desired looks in your store, increasing their motivation to buy.
Style Variety: Separate by Fashion Genres
You should cluster pieces of the same style together – casual, Korean, minimalist chic, etc. Differentiate the genres. It is best to furnish the fitting rooms with several pairs of shoes in different styles to facilitate mixing and matching. This helps customers better understand the styles and characteristics of your clothing, again elevating their desire to purchase.
Context: Use Clothing, Accessories and Background to Create Seasonal Scenes
You can use clothing, accessories and decor to create evocative seasonal scenes, surrounding customers with ambiance and beauty. For example, in winter you may display thick down jackets and wool coats, along with snowflake and Christmas tree accents, to transport shoppers into a rich winter wonderland.