Having effective POP displays brings numerous benefits in store, and can assist both the buyers and retailers to have affection for your brand. More often, the point of purchase displays has been indicated to improve sales at retail even by a margin of more than 20%. For more details about the effectiveness of point of purchase displays, here are the 5 best advantages of POP displays.
1.Attracts Impulse Buyers
Using the point of purchase displays becomes easier to fascinate your customers to purchase your goods as long as they are already in the premise purposefully to buy other things. A well-tailored ad is more likely to impact the audience viewing it, given that they are within the budget range to purchase that product at the moment.
If customers are in the store and already purchasing, chances are they will end up buying something new they had not intended to buy when they are entering the shop.
Most of the purchases in areas with the point of purchase displays are often unplanned, more so in the beverage and food industry, meaning that when you have an effective point of purchase in your premises, it will yield a profound impact on your sales.
2.Supplement Your Business Packaging
Perhaps, you’ve got an excellent product, and you want to create awareness about the services of your product to as many customers as possible. Or you have many activities that you want to accomplish, but it has become difficult to fit all onto a box or small label?
Worry not, because the point of purchase displays is here to supplement your packaging. All you have to do is to enter POP displays.
Other than the increasing attraction of your goods to customers, POP creates more space for the business to familiarize buyers about the uniqueness of your product in terms of value.
This can be achieved by offering extra information that otherwise would not fit on the size of your packaging. Moreover, with the point of purchase displays, you can make the brand of your designs to appear much bigger to assist in the branding of final products.
3.Catch the Attention of The Customer
The effective POP display is fundamental in catching the attention of the shoppers. Traditionally, signage point of purchase displays would only be found around the cash register location; however, today POP has advanced and can be found at any point in the store, such as on ceilings of your store.
4.Assist Your Retailer to Sell Your Products
The most common struggle among the most foresighted business of the modern market is ensuring that there is a high merchandise rate at the retail. This is depended on the understanding level of the retailer to your brand.
Additionally, it is also limited to how much space and time the retailers are willing to commit to many of your brands that need adequate promotion.
By having a display alongside your products, the POP can help you in determining how exactly you want to see your brand get advertised within the premise. This is important because it saves you and your customers a lot of trouble.
5.Locate Your Products at Strategic Points
The fact that point of purchase displays is usually designed to be freestanding or they’re structured as attachments that can be connected at the end of the shelves. They create a lot of flexibility.
By having your products strategically located, it means you’re not being squeezed any longer in a certain corner low on the shelf. Additionally, it implies that you can now put your products at the center of any part of the store that’s greatly traversed.
Furthermore, this technique works effectively in getting your brand adjacent to complementary products if any, that may commonly be used with. This works even if initially there’s insufficient space around.