5 Advantages of POP Displays

pop displays catch customer's attention

Having effective POP displays brings numerous benefits in store, and can assist both the buyers and retailers to have affection for your brand. More often, the point of purchase displays has been indicated to improve sales at retail even by a margin of more than 20%. For more details about the effectiveness of point of purchase displays, here are the 5 best advantages of POP displays.

1.Attracts Impulse Buyers

acrylic point of sale display

Using the point of purchase displays becomes easier to fascinate your customers to purchase your goods as long as they are already in the premise purposefully to buy other things. A well-tailored ad is more likely to impact the audience viewing it, given that they are within the budget range to purchase that product at the moment.

If customers are in the store and already purchasing, chances are they will end up buying something new they had not intended to buy when they are entering the shop.

Most of the purchases in areas with the point of purchase displays are often unplanned, more so in the beverage and food industry, meaning that when you have an effective point of purchase in your premises, it will yield a profound impact on your sales.

2.Supplement Your Business Packaging

pop displays supplement business package

Perhaps, you’ve got an excellent product, and you want to create awareness about the services of your product to as many customers as possible. Or you have many activities that you want to accomplish, but it has become difficult to fit all onto a box or small label?

Worry not, because the point of purchase displays is here to supplement your packaging. All you have to do is to enter POP displays.

Other than the increasing attraction of your goods to customers, POP creates more space for the business to familiarize buyers about the uniqueness of your product in terms of value.

This can be achieved by offering extra information that otherwise would not fit on the size of your packaging. Moreover, with the point of purchase displays, you can make the brand of your designs to appear much bigger to assist in the branding of final products.

3.Catch the Attention of The Customer

pop displays catch customer's attention

The effective POP display is fundamental in catching the attention of the shoppers. Traditionally, signage point of purchase displays would only be found around the cash register location; however, today POP has advanced and can be found at any point in the store, such as on ceilings of your store.

4.Assist Your Retailer to Sell Your Products

point of sale display help your retailers to sell


The most common struggle among the most foresighted business of the modern market is ensuring that there is a high merchandise rate at the retail. This is depended on the understanding level of the retailer to your brand.

Additionally, it is also limited to how much space and time the retailers are willing to commit to many of your brands that need adequate promotion.

By having a display alongside your products, the POP can help you in determining how exactly you want to see your brand get advertised within the premise. This is important because it saves you and your customers a lot of trouble.

5.Locate Your Products at Strategic Points

increase sales by visual merchandising

The fact that point of purchase displays is usually designed to be freestanding or they’re structured as attachments that can be connected at the end of the shelves. They create a lot of flexibility.

By having your products strategically located, it means you’re not being squeezed any longer in a certain corner low on the shelf. Additionally, it implies that you can now put your products at the center of any part of the store that’s greatly traversed.

Furthermore, this technique works effectively in getting your brand adjacent to complementary products if any, that may commonly be used with. This works even if initially there’s insufficient space around.





8 replies
  1. Jeremy Lawson
    Jeremy Lawson says:

    Awesome article! The positioning of products in a store makes a difference to sales. Sometimes, it is everything required to create an efficient sales strategy. Most people today are young buyers, high-earners who are strolling in malls just to buy something that catches their eyes. POP display is an effective strategy to attract them.

  2. Jenna Hunter
    Jenna Hunter says:

    I can understand how it could be really useful for a business to get some point of purchase display to help sell more. It could be really beneficial for them to get some help from a professional and ensure that they can sell more. It was interesting to learn about how they can create more space and look really attractive to customers.

    • Chinov Display
      Chinov Display says:

      Thanks for your comments, Jenna. I totally agree with you. The way how stores display products can really affect the thoughts and attention of their customers. This is why we should keep learning visual merchandising and develop great designs of the POP displays to business owners.

  3. Emma Meaghan
    Emma Meaghan says:

    Your article has proven useful to me. It’s very informative and you are obviously very knowledgeable in this area. This topic has interesting and solid content.

  4. POP Displays
    POP Displays says:

    its fascinating post and You included all the necessary information for us to make a better decision and presented the information in a one-page table that was really easy to read. Your work made it really easy to make a perfect decision. Great job!

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