Uncategorized | Chinov Displays

Master These 5 Clothing Display Techniques to Boost Your Sales

Store display is a powerful means to shape the value of products. Taking the time to create different window displays, counters and other displays can attract more customers into the store, encourage customers to stay longer, extend in-store consumption time and provide customers with a pleasant consumption experience.

Different stores have different product display methods, but the basic types remain the same, mainly including front display, spot display, side display and stacking display.
Let’s see how display designers who earn 600,000 yuan a year actually display with these four methods!

1. Front display

The quantity of front display clothing depends on the thickness of the clothing. Control the number between 4-5 pieces for regular clothing and between 3-4 pieces for thicker fall and winter clothing (or determine the quantity standard for hanging goods according to the length of the hanger).
The color of the front display clothing should gradually change from outside to inside, from front to back, and from light to dark. The horizontal color change of the hanging clothes should follow the customer’s flow of vision, from outside the hall to inside, from light to dark.
The front hanging clothes are one size smaller in the front and one size larger in the back. The hanger direction is always with the hanger opening facing left in a “?” shape facing the customer.
Front display and image front display should have more inside and outside matching. The goods should be richer and not too monotonous. Goods with the same style, fabric and print should not be displayed repeatedly together.

2. Spot display

Spot hanging clothes should be replaced immediately after selling out.
Spot hanging clothes that have not been sold for a long time should be replaced as soon as possible.
If some clothes are selling steadily and the inventory is sufficient, the spot display can be kept longer, just change the matching method to keep it fresh.
When the brand releases a new design that is more popular, it needs to be replaced.

3. Side display

Pay attention to even spacing between side hanging (including island) clothing. The distance between clothing should be maintained at 3-5 cm.
Question mark principle: From the customer’s perspective when entering the hall from the entrance, the hanger hook gap of the hanging clothes should face inward or left.
In the same display area, the hanging size sequence should be: from front to back, from small to large; from outside to inside, from small to large.
Hanging items should be kept clean without wrinkles (ironing if necessary) and all pins removed.
The side hanging clothes display should correspond to the adjacent front hanging clothes display. The overall feeling is brighter, dynamic and rhythmic.
The colors of a set of side hanging displays should not exceed 3-4.

4. Stacking display

According to the needs of the display, arrange the stacking display on the shelves, platforms or counters in the store to make the shelves appear rich and balanced.
The stacking on the shelves requires 2-4 of the same style and color, and the stacking up and down should be the same size and thickness.
The effective display height of stacking should be between 60cm and 180cm. Avoid stacking displays below 60cm, especially in dead corners and dark corners of the store. The display position of dark colored clothing can be changed frequently to avoid loss.
The display on the platform and counter should reflect the added value and show different products that can be matched and sold.
Near the stacking area, you should set up full-body or half-body models to display representative styles or display matching and matching effects, and configure promotional posters.

5. Other product matching displays

Accessories: The key to displaying accessories is to show exquisite taste through details, so the tidying of accessory details is particularly important.
Shoes: Shoe tags should be placed inside the shoes to keep clean. Transparent shoe pads should be attached to the soles. Shoelaces should be tied up and buckles buckled.
Bags: Backpacks should be filled with padding to maintain their original appearance. Backpack straps should be tidy and tags should not be exposed. Packaging paper on buckles, zippers, etc. should be removed.
Belts: Belts should be displayed without packaging. Belts displayed on accessory walls should maintain balance in length, width and quantity. It is suitable to display 2-4 belts in a hanger, narrow in front and wide in back, consistent or short in front and long in back.

Scarves: They must be ironed flat. They can be displayed with models or front hanging, or hung on the accessory wall. Scarves and neckties hung on the accessory wall should use appropriate detailing techniques to enhance the display effect.
Glasses, wallets, etc.: Pay attention to regular maintenance and cleaning. They can be displayed with models or front hanging, or placed on special accessory racks.
In clothing stores, these can all be used as accessories for matching displays. The key is to control the quantity and not overshadow the main products!

Conclusion

In an era that values appearance, effective and reasonable clothing display can appropriately show the characteristics, texture and concept of clothing, making the entire terminal vibrant.
But to achieve this effect, a process of continuous knowledge and practical accumulation is needed. Only when you have enough “goods” in your belly and hands can you create a truly “sellable” clothing display.

The display in the store is a powerful means to shape the value of products. Taking the time to create different window displays, counters and other displays can attract more customers into the store, encourage customers to stay longer, extend in-store consumption time and provide customers with a pleasant consumption experience.

Through the analysis of different product display methods, the article summarizes some techniques for clothing display that can sell, including front display, spot display, side display, stacking display and product matching display. The key is to make full use of sight, space, color, quantity, etc. Controlled display to achieve good results. At the same time, we should continuously strengthen our professional knowledge and hands-on ability in order to achieve a display that can truly sell.

In short, in the changing market environment, in order to achieve good sales performance, clothing stores need to keep improving their professional skills. Exquisite and reasonable clothing display is one of the important means to promote sales. I hope the display skills introduced in this article can provide some help for you!

Have you use these technic in your store? How do they perform? Please share your experience and opinions by leaving comments below.

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June 29, 2023/by Chinov Display

5 Advantages of POP Displays

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Having effective POP displays brings numerous benefits in store, and can assist both the buyers and retailers to have affection for your brand. More often, the point of purchase displays has been indicated to improve sales at retail even by a margin of more than 20%. For more details about the effectiveness of point of purchase displays, here are the 5 best advantages of POP displays.

1.Attracts Impulse Buyers

Using the point of purchase displays becomes easier to fascinate your customers to purchase your goods as long as they are already in the premise purposefully to buy other things. A well-tailored ad is more likely to impact the audience viewing it, given that they are within the budget range to purchase that product at the moment.

If customers are in the store and already purchasing, chances are they will end up buying something new they had not intended to buy when they are entering the shop.

Most of the purchases in areas with the point of purchase displays are often unplanned, more so in the beverage and food industry, meaning that when you have an effective point of purchase in your premises, it will yield a profound impact on your sales.

2.Supplement Your Business Packaging

Perhaps, you’ve got an excellent product, and you want to create awareness about the services of your product to as many customers as possible. Or you have many activities that you want to accomplish, but it has become difficult to fit all onto a box or small label?

Worry not, because the point of purchase displays is here to supplement your packaging. All you have to do is to enter POP displays.

Other than the increasing attraction of your goods to customers, POP creates more space for the business to familiarize buyers about the uniqueness of your product in terms of value.

This can be achieved by offering extra information that otherwise would not fit on the size of your packaging. Moreover, with the point of purchase displays, you can make the brand of your designs to appear much bigger to assist in the branding of final products.

3.Catch the Attention of The Customer

The effective POP display is fundamental in catching the attention of the shoppers. Traditionally, signage point of purchase displays would only be found around the cash register location; however, today POP has advanced and can be found at any point in the store, such as on ceilings of your store.

4.Assist Your Retailer to Sell Your Products

The most common struggle among the most foresighted business of the modern market is ensuring that there is a high merchandise rate at the retail. This is depended on the understanding level of the retailer to your brand.

Additionally, it is also limited to how much space and time the retailers are willing to commit to many of your brands that need adequate promotion.

By having a display alongside your products, the POP can help you in determining how exactly you want to see your brand get advertised within the premise. This is important because it saves you and your customers a lot of trouble.

5.Locate Your Products at Strategic Points

The fact that point of purchase displays is usually designed to be freestanding or they’re structured as attachments that can be connected at the end of the shelves. They create a lot of flexibility.

By having your products strategically located, it means you’re not being squeezed any longer in a certain corner low on the shelf. Additionally, it implies that you can now put your products at the center of any part of the store that’s greatly traversed.

Furthermore, this technique works effectively in getting your brand adjacent to complementary products if any, that may commonly be used with. This works even if initially there’s insufficient space around.

November 12, 2019/by Chinov Display

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