As a fashion store owner or visual merchandiser, you must have learned many visual merchandising techniques about fashion merchandising. However, there is one basic technique that many people will forget, that is clothes hanging technique.
It is no doubt that we use hangers to hang on our clothing in a fashion store. The problem is the entire condition of our hanging will affect our retail merchandising. Customer’s purchasing behavior is related to the way we hang garments. While this type of apparel merchandising has the potential to present items at or near the customer’s line of sight, it also forces the customer to move from side to side to follow the display. We have to make sure there is enough room for our customers to shop and walk around.
So, what is the detail of the clothes hanging technique?
Comply with the principle of 2/3 display volume
The displayed volume matters a lot for visual merchandising. If a clothing rack is obviously out of capacity, it would be difficult to put it back to the right position either for the shoppers or sales, which will lead to a chaotic visual effect. Too many clothing in a rack will lower the value of your commodity, make your store lack fascination, complicated and disordered. It is the main reason why your store cannot keep customers stay.
To improve your clothes merchandising, make sure to hang only 2/3 or 3/4 clothes on a rack.
Trigger their curiosity by front facing visual merchandising
Horizontal merchandising places products for sale in a horizontal manner. This type of display ensures all products are within the customer’s direct line of sight since they are all on the same level. But it’s very difficult to upsell customers because this technique is not ideal for displaying bundle or add-on items.
Front facing visual merchandising can do well to fix this shortage. It helps display the front end of commodity, highlight its features and value, it’s been widely used to display clothing match proposal, to grab the customers’ attention so they are curious enough to walk through the rest of the display and look at the other items.
Therefore, we have to pick up the right product for the front facing visual merchandising. What is the right product?
- Brighter color clothing
- Popular and eye-catching style
- Clothing that better deliver your brand image
Again, make sure not to put too many clothes on a rack, or this technique will be useless.
Side hanging display
Side hanging displays enable the presentation of large quantities of merchandise. As very little of the garment is visible, this mode of display requires a careful arrangement of sizes (from left/small to right/large) and colors (same colors together) so that the customer can make his mind up quickly. Hanging rails should not be overloaded and should offer sufficient space to move merchandise along the rail and look at items.
A small tip for side hanging display technique is, we should hide the price tag of clothing to avoid it affects the ordering of merchandise.