POP display is an essential element for retail stores. There are a variety of types and material of point of purchase displays for you to choose. However, sometimes, no choice is better than too many choices. If you have been struggling about picking up the right POP display, you should definitely spend a few minutes to read this article.
- What is POP Marketing
- 6 Advantages of Effective POP Displays
- The material of POP Displays
- Why Display Material Matters
- How to Determine Which POP Display Material Works Best for Your Business
- Types of POP Display
- Best Practices for Point of Purchase
Now, let’s get started.
Chapter #1: What is POP Marketing?
Point of purchase marketing refers to any section of a store that is used to engage customers with your product. Pop displays, on the other hand, are defined as displays that are different in existence from the stock aisle shelf, properly putting a product along the path of the shopper via the store.
POP is a potential approach used by modern manufacturers. Many vendors have a kind of POP material which they offer for use in retail stores at no cost.
The pop material is used to spotlight the product and attract the attention of the customers towards it, which is critical in a retail store that is crammed with the same merchandise.
Chapter#2: 6 Advantages of Effective POP Displays
Having an effective point of purchase displays brings numerous benefits in store, and can assist both the buyers and retailers to have affection for your brand.
More often, the point of purchase displays has been indicated to improve sales at retail even by a margin of more than 20%. For more details about the effectiveness of point of purchase displays, here are the six best benefits of POP displays.
Attracts Impulse Buyers
Using the point of purchase displays becomes easier to fascinate your customers to purchase your goods as long as they are already in the premise purposefully to buy other things.
A well-tailored ad is more likely to impact the audience viewing it, given that they are within the budget range to purchase that product at the moment.
If customers are in the store and already purchasing, chances are they will end up buying something new they had not intended to buy when they are entering the shop.
Most of the purchases in areas with the point of purchase displays are often unplanned, more so in the beverage and food industry, meaning that when you have an effective point of purchase in your premises, it will yield profound impact on your sales.
Supplement Your Business Packaging
Perhaps, you’ve got an excellent product, and you want to create awareness about the services of your product to as many customers as possible. Or you have many activities that you want to accomplish, but it has become difficult to fit all onto a box or small label?
Worry not, because the point of purchase displays is here to supplement your packaging. All you have to do is to enter POP displays.
Other than the increasing attraction of your goods to customers, POP creates more space for the business to familiarize buyers about the uniqueness of your product in terms of value.
This can be achieved by offering extra information that otherwise would not fit on the size of your packaging. Moreover, with the point of purchase displays, you can make the brand of your designs to appear much bigger to assist in the branding of final products.
Catch the Attention of The Customer
The effective POP display is fundamental in catching the attention of the shoppers. Traditionally, signage point of purchase displays would only be found around the cash register location; however, today POP has advanced and can be found at any point of the store, such as on ceilings of your store.
Assist Your Retailer to Sell Your Products
The most common struggle among the most foresighted business of the modern market is ensuring that there is high merchandise rate at the retail. This is depended on the understanding level of the retailer to your brand.
Additionally, it is also limited to how much space and time the retailers are willing to commit to many of your brands that need adequate promotion.
By having a display alongside your products, the POP can help you in determining how exactly you want to see your brand get advertised within the premise. This is important because it saves you and your customers a lot of trouble.
Make You Cost-Sensitive
Having your brand an ad across several media platform is usually costly. Point of purchase displays such as signs and posters save you the money you would have incurred on advertising on billboard or magazine by breaking down the cost.
You can even choose to make use of the same messages or ads, only by designing them so that they can fit on cardboard or poster of the store display. As an added advantage, it helps you target more appropriate customers who can easily be influenced by your advertising.
Locate Your Products at Strategic Points
The fact that point of purchase displays is usually designed to be freestanding or they’re structured as attachments that can be connected at the end of the shelves. They create a lot of flexibility.
By having your products strategically located, it means you’re not being squeezed any longer in a certain corner low on the shelf. Additionally, it implies that you can now put your products at the center of any part of the store that’s greatly traversed.
Furthermore, this technique works effectively in getting your brand adjacent to complementary products if any, that may commonly be used with. This works even if initially there’s insufficient space around.
Chapter#3: The Material of POP Displays
Wood is a commonly used material for store fixture. Storekeepers go for wooden displays if they prefer vintage-style appearances. Relative to custom acrylic fabrications, wooden displays appear more original and more environment-friendly. They display the very natural aspect of your products.
If selling heavyweight products, metal displays would be your most appropriate option. Metal custom displays are the most durable. They are strong and are very easy to assemble. They often appear as tiered shelves and display racks.
Cardboard/Corrugated display is one of the most cost-effective custom display. Often, it is used in displaying seasonal, lightweight, and low-value products. Cardboard POP displays are colorful graphics to the audience, and they are price friendly to enhance bulk purchasing, economic enough to alternate often, and have the ability to bring light for illumination.
When you walk into most visual merchandising stores, you will find that acrylic stand is the most prevalent used pop display. It is deemed as the best feature display for industrial and high-value products.
Therefore, you can use high definition acrylic to propose your goods that are featured simply because the acrylic enhances the visibility of your products with much ease. Acrylic pop is essential in delivering a premium visual of your goods and brand.
Chapter #4: Why Display Material Matters?
For an effective pop display, you need to think beyond what normal merchandise can offer — the approach you use to display your merchandise counts a lot. For instance, the cardboard displays that are corrugated which end up dirtying major retail real estate.
Such displays play an integral role when it comes to providing a significant merchandising option, but they tend not to depend on the value of goods. Permanent displays appear meaningful and have an encouraging interest, more so when the product is at per with the eye of the audience rather than their waist.
Chapter #5: How to Determine Which POP Display Material Works Best for Your Business
We get it. Do you want your POP display to come top of the line? You want a jaw-dropping blueprint, structured of the modern plastic innovations that are more durable than the others and can be recycled. This is achievable, but you need to stay within your budget and remain sensitive about the retail price.
There’s no point of creating a luxurious and expensive acrylic try to generate impulse buying for goods that usually come with very minimal returns or profit margins. Therefore, defining the budget of the material that you extract is considered to be an easy breezy.
By the Type of Environment
The environment to install or put your POP display systems determines the success of your business. If you’re planning to put your POP in heavy traffic lights, you should have them tailored with colorful distinctions to make them exclusive to pass the intended message.
If it’s inside a store, you should put your systems at the areas that are often traversed by customers for easy visibility. The attention and environment work hand in hand since they are depended on one another.
Light illumination depends on the materials used in structuring the system. For this reason, it’s important to put your environment into consideration before making your POP displays.
According to Your Product
Depending on the type of products that your business deals in, you should be sensitive in choosing the appropriate material for making POP displays. POP materials in relation to the products you offer should be able to educate the audience about the uniqueness and value of the products you are delivering.
The material used should create something that pulls the customers and trigger them to purchase. An ad that’s customized to create awareness about certain goods may spark the customers traversing in the store to purchase the goods not necessarily they have been looking for but all that is fascinating to them.
Think About the Transportability/Portability
Portable point of purchase display systems is essential in your business as they enhance flexibility when fitting your displays to any space. This is crucial since they help you deliver the premium effect having a high degree of transportability and reusability.
If you’re after enhancing portability in your systems, you should then consider using display solutions such as pop up systems, fabric display, link wall, outdoor display, and banner stands.
Portable POP like the fabric and backlit display include tool-less assembly, lightweight material, and changeable graphics. Transportable systems are beneficial to your business because they only need a one-step setup.
Consider Duration of operation
The duration that you point of purchase displays are going to last is an important concern worth attention. If you’re dealing in temporary POP displays, you should understand that they are often tailored to last for a duration no more than a few months.
In such a case, you need to make use of materials that are less costly and are easy to 100% recycling such as corrugated cardboard sounds like a deal. Permanent point of purchase displays is designed to go for three months and beyond, and therefore you should consider using materials that are highly durable and of the top quality such as wood, metal, and glass.
Look into Secondary Shipping
If you plan to have your POP display shipped to a destination that’s off, you absolutely need to go for the one that’s designed using hard to break material as well as dent-proof. The material must be break-resistant or corrugated. Above all, you shouldn’t overlook the strength of secondary packaging and a robust palletization.
You can use the cape pack, which is a modular suite applied in palletization software to enable you to assess the appropriate size of your product, case size, case count, and pallet load. Using an appropriate medium of shipping your POP display saves from the loss of breakage.
Remember Attention to Your Product
Attention to your product is depended upon the sense of sight you create to your customers. In this area apply a series of array enhancing visual cues when passing your message to the audience about your goods.
You can use colors to trigger psychological attention, you can leverage lighting in your store by focusing, symmetry, contrast, and balance to control and direct where the customer traverses.
This is one of the best attention-grabbing factors through visual enhancement. Additionally, the kind of music you play in your store triggers a subtle impact on the attention of your customers, and the way they behave while in the store.
Chapter #6: Types of POP Displays
- Temporary point of purchase displays that made from corrugated paper, vinyl matte, polystyrene, polycarbonate that not last more than 3 months.
- Semi-permanent point of purchase displays that made from acrylic, expanded PVC, glass, metal, wood, that can last more than 3 months to one year.
- Permanent POP displays that constructed with durable acrylic, glass, metal, and wood, which can last from 1 year to 3 years.
By Motion Effect
- Stationary Displays
- Motion Displays
- Interactive Displays
By Style & Display Position
Chapter #7: Best Practices for Point of Purchase
Do you want a successful POP displays with respect to your brand? Implement the following takeaways at your point of purchasing marketing;
Be Creative and Eye-Catching
Ensure to have the ultimate attention of your shoppers as they move around your store. You can enhance this by using:
- Large print
- Bright colors
- Unconventional shapes
- Large logos
- Catchy saying or slogan
- Pictures of the product
Create Product Awareness
Utilize your POP displays to educate your customers about the value of your goods. Use colors, slogans, and logos for branding purposes. Any important selling points information or news need to be displayed in bolds to fascinate the buyer for learning more.
Enhance The Power of Location
Always position your displays in areas that are mostly traversed by shoppers such as at the ends or front of aisles. This increases the possibilities of visibility. Another great strategy to apply location is by placing your products next to complimentary products to induce impulse buying.
Point of purchase is a critical area of a store when it comes to boosting your sales and increasing the general rate of performance at the retail level. You can ultimately dominate the shelves by following these ideas ad tips.
Now, why not leave your comment below to discuss more with the others?