the best hanger for fashion boutique

Hangers are the most basic merchandise for fashion stores. However, do you know which are the best of boutique hangers?

To start a fashion boutique, the first thing you need to learn is visual merchandising.

What is visual merchandising?

Here comes the definition from Wikipedia that:

Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

attract customer by visual merchandising

The definition would be the best answer to the question you might wondering a few seconds ago:

Why Is Acrylic Hanger The Best of Boutique Hangers?

Most of your target customers probably don’t pay attention to general hangers, because they are cheap and readily available. Furthermore, boutique hangers that are made from other material will even harm your garments.

cheap hangers harm your clothes

  • Plastic hangers are too flimsy to maintaining the shape of your garments, which would shorten the lifespan of your clothing.
  • Wire hangers are very easy to bend and get rusted, which will shorten their life and damage your clothes. In addition, they are more prone than plastic hangers to clothes slipping off the hanger.
  • Wooden hangers can fit only heavy garments. If it is made too thin, it is easy to be de-shaped, cracked or even broken.

All of the above problems could be solved if you use our clear acrylic hangers. Why?

  • The acrylic clothes hanger is not commonly-used for most families, thus, it helps attract your target customers to enter your store, touch your commodities and make them desire to try up your clothing.
  • Clear acrylic hangers are made from crystal clear plexiglass, this material is very hard and unbreakable, which makes the clothes hanger sturdy and structured even if it is thinner. It is the best boutique hanger to maintain your garments in good shape.
  • The strong heavy duty hangers won’t bend at all. These features give it a lifetime lasting use, which means it provides better value for the fashion store owners.
  • We are able to make special design such as notches, clips, and even silicone non-slip rubber band onto the acrylic clothes hangers, which makes your garment less likely to slip off or wrinkle.

All of the above-listed reasons make ACRYLIC HANGERS the best of boutique hangers to fulfill the purpose of visual merchandising, that is to attract, engage, and motivate the customer towards making a purchase. 

chinov acrylic hangers boutique hangers

Why should you buy acrylic hangers from Chinov?

First of all, Chinov Have been offering our acrylic hangers to many designers and stores for years. They are customizable with different hook and clip colors. The clear frame can match any clothing type or store décor, without detracting from the design of your current merchandise.

Secondly, Chinov offers certainly the highest quality acrylic hangers. We offer some of the best-constructed products on the market today, guaranteed to keep your clothing in top condition. The way how your clothing is being displayed can definitely affect sales. Our high-end acrylic hanger is the best of boutique hangers to help visitors and sales growth in some way.

Furthermore, our acrylic hangers are essential for every closet. They’re made of crystal-clear acrylic, with a luxurious look and feel, featuring an elegant, streamlined design. Our boutique hangers have a classic, flat profile for a variety of garments.

Why are we the best manufacturer of acrylic hanger?​

  1. We have a large selection of quality acrylic boutique hangers.
  2. We offer to customize service to provide you with the best boutique hangers. Our clients could also choose their favorite accessories, such as hooks, non-slip features, drop and bar attachments, clips, and more.
  3. Furthermore, if you’re ordering boutique hangers for your business, consider Chinov’s logo printing service to add a professional touch to your order.

What are the advantaged of our boutique hangers?​

Our lucite hangers are a totally handmade product, we processing each piece of the acrylic hanger with 5 different handcraft to get it polished, which causes the price higher.

You may click the below video to see how an acrylic hanger is manufactured.

Want to know more about our acrylic hangers? Please click here to check the features and send inquiry to us!

Basic Visual Merchandising Techniques
Types of Hangers

As a fashion store owner, you might in need of various types of hangers. What are they?

Types of Hangers by Usage

To classify them by usage, we get the types of hangers as below:

1. Dress hangers

To hold and accommodate all sorts of dress types, summer dresses, night dresses, casual or elegant, fancy or simple.

Chinov-Acrylic Dress Hanger

2. Pants hangers

To hold and display pants, jeans, shorts and anything of the like in your fashion store.

Chinov-Acrylic Pants Hangers

3. Skirt hangers

For the display of all sorts of skirts and similar clothing apparel in your fashion boutique.

Chinov-Acrylic skirt hangers

4. Children’s clothing hangers

To help display any sort of children’s clothing from little dresses to pants, t-shirts, blouses, coats and so on and so forth.

Chinov-Children Clothing Hangers

5. Suit hangers

To hold, organize and show off pairs of suits before your client.

Chinov-Universal Garment Hanger

6. Coat hangers

To display and hold all types and styles of coats, which are perfect for displaying coats in any window display case or around your retail store.

Chinov-Acrylic Coat Hanger

7. Lingerie hangers

For the display of a more special and chic category of apparel, lingerie, underwear, swimsuits and anything of the kind!

Chinov-Acrylic Lingerie Hangers

Types of Hangers by Material

To classify them by material, there are 4 types of hangers:

1. Wire hangers.

wire hangers

The benefit of wire hangers is cheap enough to buy in bulk. They are widely used in every family and supermarket. It is good hanger if you just need them to hang thin and light clothes.

2. Plastic hangers.

plastic hangers

Similar to wire hangers, plastic hangers are cheap to be afforded to every family. We can use them to carry most of our daily garments. In the meanwhile, either wire hangers or plastic hangers share similar disadvantages too. Wire hangers are too thin to be bent easily. While plastic hangers are too fragile to break, and this feature becomes more obvious if they’re exposed in the sun every day.

3. Wooden hangers.

wooden hangers

Compare to wire and plastic, wooden material is more structured and durable, but also more costly. As long as wooden hangers appear more upper-scale and durable, it is one of the most popular boutique hangers.

4. Velvet hangers.

velvet hangers

Velvet hangers are popular to fashion boutiques due to the price is a little bit more economical than the wooden hangers. They appear good and durable, featured with non-slip function to protect your clothing. But due to the feature of the material, they are more likely to be used as seasonal displays.

5. Acrylic hangers.

Types of Hangers

Compare to the other hangers, acrylic hanger appears like fresh air to the fashion industry. It becomes popular since 2017. A famous fashion brand DIOR has been using acrylic displays for most of its boutiques world-widely. Acrylic hangers are popular due to its high clear and superb durable features. It is not a commonly-used household product, seldom people know it. Thus, it attracts people to look at it, touch and try your clothing. Regardless of the curiosity-driving feature, it is the best boutique hanger if you want to make a higher profit off the clothing as Dior.

As long as visual merchandising technique tells us, the way we display the commodities defines the value of the products. If you want to bring a premium brand image, high-end quality impression to your target customers, you should definitely consider using acrylic hangers as your boutique hangers.

Chinov Display stocks the largest selection of acrylic fashion store hangers. Our unbreakable dress hangers, acrylic suit hangers, and heavy-duty pants hangers are all made of heavyweight materials. They are capable of safely supporting even the heaviest coats and suits. For more information about the acrylic hangers, please visit the product detail page of acrylic hangers.

4 tips to increase sales

Visual merchandising is of utmost importance — if done effectively, you are able to increase sales. It helps you develop a unique business identity and brand, differentiating yourself from your competition.

visual merchandising technic to increase sales

When designing and implementing a visual merchandising plan, it is important to consider a variety of things. “Who is my target customer?” and “What is my target customer looking for?” are two questions you should be asking yourself. By defining your target customer and identifying their likes, you can tailor your merchandising techniques to fit their tastes.

There are a variety of other facets to visual merchandising, like the color, design, ambiance, and themes of the displays. While these are factors to take into consideration, here are three “hard techniques” that are proven to work:

  1. Rule of Three

Three is the magic number when creating displays. Not only does it catch the customer’s attention, but it also helps cement the product display in the customer’s mind. This is why many visual merchandising experts follow and preach the “Rule of Three.”

increase sales by visual merchandising

So when you are arranging products, you want to have sets of three. For example, having three products side by side rather than just one. If grouping by height, have short, medium, and tall. If by width, fat, fatter, and fattest. If you truly want to capture the attention of price-conscious customers, arrange items in order from good, better, and best value to the customer. This allows them to spot the items that have the best value to them quickly and thus make a quick purchase.

The Rule of Three works for all product displays, whether it’s a display for small products or for mannequins.

This is because it creates asymmetry in the display, drawing the customer’s attention. This is because when people look at symmetrical and balanced objects, their gaze moves away quickly because it seems to be normal; asymmetrical or unbalanced displays are thus “abnormal” and are more interesting to the eye.

Another aspect of this asymmetry is that three is an odd rather than an even number. The off-balance that this odd number creates forces the customer to gaze at the different aspects of the display, focusing on each one separately rather than have their eye take in the whole display at once.

People also tend to remember things that are grouped in threes. This is why many number strings, such as phone numbers and Social Security numbers, are broken down into groups of three (though in this case, followed by a group of four).

  1. The Pyramid Principle

The “Pyramid Principle” applies to a triangular merchandise display. You want to place the largest item at the center and have the smallest products on the outside. Thus the other items “step down” from the focal point, like a pyramid. Many department stores use this technique, as it’s proven effective time after time.

Increase sales by visual merchandising-The Pyramid Principle

This principle also ensures that there’s a variety in the surface, which means that the display won’t ever be “flat” or “boring.” This type of display draws the customer in because the products seem to cascade or “tumble” down to the customer.

  1. Price Points

Key products should be highlighted with clear price points on larger signs, which will draw the customer’s attention. If you have a value-oriented customer, you’ll want to advertise the items with the best value or deal so that the customer will walk towards the display; all other products should have small price cards next to them or be priced individually with price stickers.

Increase sales by visual merchandising-Price Points

  1. Data-Driven Retail Execution

When experimenting with a merchandising technique, the way to get the biggest bang for your buck is by ensuring compliance through data-driven tactics. Featured displays can lift CPG sales by an average of 193%, yet less than half of merchandising displays are executed according to plan, lowering the potential for that sales lifts significantly. All told, poor retail execution can cost brands as much as 20% of their total retail sales.

Increase sales by visual merchandising-featured displays

Having a data-driven approach to merchandising by keeping track of different campaigns as they progress allows you to monitor the success of your displays and identify any problem areas swiftly.

Additionally, tracking data continuously over time allows your team to see where things worked in the past so you can employ those techniques in the future. Ensure retail compliance by equipping your team with the tools they need to stay on top of merchandising campaigns and relay information to you in real time.

Merchandising can be known as an “art and a science,” because many factors come into play for “perfect” merchandising. It is important to keep in mind that in order to truly have success in visual merchandising, you must constantly adapt. Using data to engage in a cycle of continuous improvement allows you to see what works and what doesn’t, and change your displays based on that. If you keep a record of your displays and the correlating sales, you may find a pattern begin to emerge. With your target customer, a certain type of display may work better than others. Use this one more often. You’ll find that by tracking this data, you can truly optimize your visual merchandising plan.

This article is forwarded originally from https://www.repsly.com/blog/consumer-goods/visual-merchandising-display-techniques-to-increase-sales