Chinov - POP Display

POP display is an essential element for retail stores. There are a variety of types and material of point of purchase displays for you to choose. However, sometimes, no choice is better than too many choices. If you have been struggling about picking up the right POP display, you should definitely spend a few minutes to read this article.

Chapters:

  • What is POP Marketing
  • 6 Advantages of Effective POP Displays
  • The material of POP Displays
  • Why Display Material Matters
  • How to Determine Which POP Display Material Works Best for Your Business
  • Types of POP Display
  • Best Practices for Point of Purchase

Now, let’s get started.

Chapter #1: What is POP Marketing?

what is pop marketing

Point of purchase marketing refers to any section of a store that is used to engage customers with your product. Pop displays, on the other hand, are defined as displays that are different in existence from the stock aisle shelf, properly putting a product along the path of the shopper via the store.

POP is a potential approach used by modern manufacturers. Many vendors have a kind of POP material which they offer for use in retail stores at no cost.

The pop material is used to spotlight the product and attract the attention of the customers towards it, which is critical in a retail store that is crammed with the same merchandise.

Chapter#2: 6 Advantages of Effective POP Displays

6 Advantages of Effective POP Displays

Having an effective point of purchase displays brings numerous benefits in store, and can assist both the buyers and retailers to have affection for your brand.

More often, the point of purchase displays has been indicated to improve sales at retail even by a margin of more than 20%. For more details about the effectiveness of point of purchase displays, here are the six best benefits of POP displays.

  1. Attracts Impulse Buyers

Using the point of purchase displays becomes easier to fascinate your customers to purchase your goods as long as they are already in the premise purposefully to buy other things.

acrylic point of sale display

A well-tailored ad is more likely to impact the audience viewing it, given that they are within the budget range to purchase that product at the moment.

If customers are in the store and already purchasing, chances are they will end up buying something new they had not intended to buy when they are entering the shop.

Most of the purchases in areas with the point of purchase displays are often unplanned, more so in the beverage and food industry, meaning that when you have an effective point of purchase in your premises, it will yield profound impact on your sales.

  1. Supplement Your Business Packaging

pop displays supplement business package

Perhaps, you’ve got an excellent product, and you want to create awareness about the services of your product to as many customers as possible. Or you have many activities that you want to accomplish, but it has become difficult to fit all onto a box or small label?

Worry not, because the point of purchase displays is here to supplement your packaging. All you have to do is to enter POP displays.

Other than the increasing attraction of your goods to customers, POP creates more space for the business to familiarize buyers about the uniqueness of your product in terms of value.

This can be achieved by offering extra information that otherwise would not fit on the size of your packaging. Moreover, with the point of purchase displays, you can make the brand of your designs to appear much bigger to assist in the branding of final products.

  1. Catch the Attention of The Customer

pop displays catch customer's attention

The effective POP display is fundamental in catching the attention of the shoppers. Traditionally, signage point of purchase displays would only be found around the cash register location; however, today POP has advanced and can be found at any point of the store, such as on ceilings of your store.

  1. Assist Your Retailer to Sell Your Products

point of sale display help your retailers to sell

The most common struggle among the most foresighted business of the modern market is ensuring that there is high merchandise rate at the retail. This is depended on the understanding level of the retailer to your brand.

Additionally, it is also limited to how much space and time the retailers are willing to commit to many of your brands that need adequate promotion.

By having a display alongside your products, the POP can help you in determining how exactly you want to see your brand get advertised within the premise. This is important because it saves you and your customers a lot of trouble.

  1. Make You Cost-Sensitive

point of purchase acrylic LED signs

Having your brand an ad across several media platform is usually costly. Point of purchase displays such as signs and posters save you the money you would have incurred on advertising on billboard or magazine by breaking down the cost.

You can even choose to make use of the same messages or ads, only by designing them so that they can fit on cardboard or poster of the store display. As an added advantage, it helps you target more appropriate customers who can easily be influenced by your advertising.

  1. Locate Your Products at Strategic Points

point of purchase display strategy

The fact that point of purchase displays is usually designed to be freestanding or they’re structured as attachments that can be connected at the end of the shelves. They create a lot of flexibility.

By having your products strategically located, it means you’re not being squeezed any longer in a certain corner low on the shelf. Additionally, it implies that you can now put your products at the center of any part of the store that’s greatly traversed.

Furthermore, this technique works effectively in getting your brand adjacent to complementary products if any, that may commonly be used with. This works even if initially there’s insufficient space around.

Chapter#3: The Material of POP Displays

material of pop displays

Wood

wood material pop stand

Wood is a commonly used material for store fixture. Storekeepers go for wooden displays if they prefer vintage-style appearances. Relative to custom acrylic fabrications, wooden displays appear more original and more environment-friendly. They display the very natural aspect of your products.

Metal

metal meterial pop display

If selling heavyweight products, metal displays would be your most appropriate option. Metal custom displays are the most durable. They are strong and are very easy to assemble. They often appear as tiered shelves and display racks.

Cardboard

cardboard pop display

Cardboard/Corrugated display is one of the most cost-effective custom display. Often, it is used in displaying seasonal, lightweight, and low-value products. Cardboard POP displays are colorful graphics to the audience, and they are price friendly to enhance bulk purchasing, economic enough to alternate often, and have the ability to bring light for illumination.

Acrylic

all kinds of acrylic displays

When you walk into most visual merchandising stores, you will find that acrylic stand is the most prevalent used pop display. It is deemed as the best feature display for industrial and high-value products.

Therefore, you can use high definition acrylic to propose your goods that are featured simply because the acrylic enhances the visibility of your products with much ease. Acrylic pop is essential in delivering a premium visual of your goods and brand.

Acrylic material provides the versatility and durability needed to design displays that stand apart from the rest. Click to know more about our capability in producing acrylic POP displays.

Chapter #4: Why Display Material Matters?

Why Display Material Matters?

For an effective pop display, you need to think beyond what normal merchandise can offer — the approach you use to display your merchandise counts a lot. For instance, the cardboard displays that are corrugated which end up dirtying major retail real estate.

Such displays play an integral role when it comes to providing a significant merchandising option, but they tend not to depend on the value of goods. Permanent displays appear meaningful and have an encouraging interest, more so when the product is at per with the eye of the audience rather than their waist.

Chapter #5: How to Determine Which POP Display Material Works Best for Your Business

How to Determine Which POP Display Material Works Best for Your Business

By Budget

We get it. Do you want your POP display to come top of the line? You want a jaw-dropping blueprint, structured of the modern plastic innovations that are more durable than the others and can be recycled. This is achievable, but you need to stay within your budget and remain sensitive about the retail price.

There’s no point of creating a luxurious and expensive acrylic try to generate impulse buying for goods that usually come with very minimal returns or profit margins. Therefore, defining the budget of the material that you extract is considered to be an easy breezy.

By the Type of Environment

type of environment

The environment to install or put your POP display systems determines the success of your business. If you’re planning to put your POP in heavy traffic lights, you should have them tailored with colorful distinctions to make them exclusive to pass the intended message.

If it’s inside a store, you should put your systems at the areas that are often traversed by customers for easy visibility. The attention and environment work hand in hand since they are depended on one another.

Light illumination depends on the materials used in structuring the system. For this reason, it’s important to put your environment into consideration before making your POP displays.

According to Your Product

Depending on the type of products that your business deals in, you should be sensitive in choosing the appropriate material for making POP displays. POP materials in relation to the products you offer should be able to educate the audience about the uniqueness and value of the products you are delivering.

The material used should create something that pulls the customers and trigger them to purchase. An ad that’s customized to create awareness about certain goods may spark the customers traversing in the store to purchase the goods not necessarily they have been looking for but all that is fascinating to them.

transportation

Think About the Transportability/Portability

Portable point of purchase display systems is essential in your business as they enhance flexibility when fitting your displays to any space. This is crucial since they help you deliver the premium effect having a high degree of transportability and reusability.

If you’re after enhancing portability in your systems, you should then consider using display solutions such as pop up systems, fabric display, link wall, outdoor display, and banner stands.

Portable POP like the fabric and backlit display include tool-less assembly, lightweight material, and changeable graphics. Transportable systems are beneficial to your business because they only need a one-step setup.

Consider Duration of operation

The duration that you point of purchase displays are going to last is an important concern worth attention. If you’re dealing in temporary POP displays, you should understand that they are often tailored to last for a duration no more than a few months.

In such a case, you need to make use of materials that are less costly and are easy to 100% recycling such as corrugated cardboard sounds like a deal. Permanent point of purchase displays is designed to go for three months and beyond, and therefore you should consider using materials that are highly durable and of the top quality such as wood, metal, and glass.

duration

Look into Secondary Shipping

If you plan to have your POP display shipped to a destination that’s off, you absolutely need to go for the one that’s designed using hard to break material as well as dent-proof. The material must be break-resistant or corrugated. Above all, you shouldn’t overlook the strength of secondary packaging and a robust palletization.

You can use the cape pack, which is a modular suite applied in palletization software to enable you to assess the appropriate size of your product, case size, case count, and pallet load. Using an appropriate medium of shipping your POP display saves from the loss of breakage.

Remember Attention to Your Product

Attention to your product is depended upon the sense of sight you create to your customers. In this area apply a series of array enhancing visual cues when passing your message to the audience about your goods.

You can use colors to trigger psychological attention, you can leverage lighting in your store by focusing, symmetry, contrast, and balance to control and direct where the customer traverses.

This is one of the best attention-grabbing factors through visual enhancement. Additionally, the kind of music you play in your store triggers a subtle impact on the attention of your customers, and the way they behave while in the store.

Chapter #6: Types of POP Displays

Types of POP Displays

By Duration
  1. Temporary point of purchase displays that made from corrugated paper, vinyl matte, polystyrene, polycarbonate that not last more than 3 months.
  2. Semi-permanent point of purchase displays that made from acrylic, expanded PVC, glass, metal, wood, that can last more than 3 months to one year.
  3. Permanent POP displays that constructed with durable acrylic, glass, metal, and wood, which can last from 1 year to 3 years.
By Motion Effect
  1. Stationary Displays
  2. Motion Displays
  3. Interactive Displays
By Style & Display Position
  1. Countertop Point of Purchase Displays
  2. Pallet Displays
  3. Floor Displays
  4. Window Signage
  5. Shelf Displays
  6. Banners
  7. Directories
  8. Dump Bins
  9. End Caps
  10. Kiosks
  11. Cart Advertising
  12. In-store Commercials

Chapter #7: Best Practices for Point of Purchase

Best Practices for Point of Purchase

Do you want a successful POP displays with respect to your brand? Implement the following takeaways at your point of purchasing marketing;

Be Creative and Eye-Catching

Ensure to have the ultimate attention of your shoppers as they move around your store. You can enhance this by using:

  • Large print
  • Bright colors
  • Unconventional shapes
  • Large logos
  • Catchy saying or slogan
  • Pictures of the product
Create Product Awareness

Utilize your POP displays to educate your customers about the value of your goods. Use colors, slogans, and logos for branding purposes. Any important selling points information or news need to be displayed in bolds to fascinate the buyer for learning more.

Enhance The Power of Location

Always position your displays in areas that are mostly traversed by shoppers such as at the ends or front of aisles. This increases the possibilities of visibility. Another great strategy to apply location is by placing your products next to complimentary products to induce impulse buying.

Point of purchase is a critical area of a store when it comes to boosting your sales and increasing the general rate of performance at the retail level. You can ultimately dominate the shelves by following these ideas ad tips.

Chinov has been manufacturing acrylic pop displays for over 15 years. We have the most experienced engineers and workers to produce the marketing displays to your brand and store visual merchandising.

Now, why not leave your comment below to discuss more with the others?

 

 

the best hanger for fashion boutique

Hangers are the most basic merchandise for fashion stores. However, do you know which are the best of boutique hangers?

To start a fashion boutique, the first thing you need to learn is visual merchandising.

What is visual merchandising?

Here comes the definition from Wikipedia that:

Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

attract customer by visual merchandising

The definition would be the best answer to the question you might wondering a few seconds ago:

Why Is Acrylic Hanger The Best of Boutique Hangers?

Most of your target customers probably don’t pay attention to general hangers, because they are cheap and readily available. Furthermore, boutique hangers that are made from other material will even harm your garments.

cheap hangers harm your clothes

  • Plastic hangers are too flimsy to maintaining the shape of your garments, which would shorten the lifespan of your clothing.
  • Wire hangers are very easy to bend and get rusted, which will shorten their life and damage your clothes. In addition, they are more prone than plastic hangers to clothes slipping off the hanger.
  • Wooden hangers can fit only heavy garments. If it is made too thin, it is easy to be de-shaped, cracked or even broken.

All of the above problems could be solved if you use our clear acrylic hangers. Why?

  • The acrylic clothes hanger is not commonly-used for most families, thus, it helps attract your target customers to enter your store, touch your commodities and make them desire to try up your clothing.
  • Clear acrylic hangers are made from crystal clear plexiglass, this material is very hard and unbreakable, which makes the clothes hanger sturdy and structured even if it is thinner. It is the best boutique hanger to maintain your garments in good shape.
  • The strong heavy duty hangers won’t bend at all. These features give it a lifetime lasting use, which means it provides better value for the fashion store owners.
  • We are able to make special design such as notches, clips, and even silicone non-slip rubber band onto the acrylic clothes hangers, which makes your garment less likely to slip off or wrinkle.

All of the above-listed reasons make ACRYLIC HANGERS the best of boutique hangers to fulfill the purpose of visual merchandising, that is to attract, engage, and motivate the customer towards making a purchase. 

chinov acrylic hangers boutique hangers

Why should you buy acrylic hangers from Chinov?

First of all, Chinov Have been offering our acrylic hangers to many designers and stores for years. They are customizable with different hook and clip colors. The clear frame can match any clothing type or store décor, without detracting from the design of your current merchandise.

Secondly, Chinov offers certainly the highest quality acrylic hangers. We offer some of the best-constructed products on the market today, guaranteed to keep your clothing in top condition. The way how your clothing is being displayed can definitely affect sales. Our high-end acrylic hanger is the best of boutique hangers to help visitors and sales growth in some way.

Furthermore, our acrylic hangers are essential for every closet. They’re made of crystal-clear acrylic, with a luxurious look and feel, featuring an elegant, streamlined design. Our boutique hangers have a classic, flat profile for a variety of garments.

Why are we the best manufacturer of acrylic hanger?​

  1. We have a large selection of quality acrylic boutique hangers.
  2. We offer to customize service to provide you with the best boutique hangers. Our clients could also choose their favorite accessories, such as hooks, non-slip features, drop and bar attachments, clips, and more.
  3. Furthermore, if you’re ordering boutique hangers for your business, consider Chinov’s logo printing service to add a professional touch to your order.

What are the advantaged of our boutique hangers?​

Our lucite hangers are a totally handmade product, we processing each piece of the acrylic hanger with 5 different handcraft to get it polished, which causes the price higher.

You may click the below video to see how an acrylic hanger is manufactured.

Want to know more about our acrylic hangers? Please click here to check the features and send inquiry to us!

Basic Visual Merchandising Techniques
Types of Hangers

As a fashion store owner, you might in need of various types of hangers. What are they?

Types of Hangers by Usage

To classify them by usage, we get the types of hangers as below:

1. Dress hangers

To hold and accommodate all sorts of dress types, summer dresses, night dresses, casual or elegant, fancy or simple.

Chinov-Acrylic Dress Hanger

2. Pants hangers

To hold and display pants, jeans, shorts and anything of the like in your fashion store.

Chinov-Acrylic Pants Hangers

3. Skirt hangers

For the display of all sorts of skirts and similar clothing apparel in your fashion boutique.

Chinov-Acrylic skirt hangers

4. Children’s clothing hangers

To help display any sort of children’s clothing from little dresses to pants, t-shirts, blouses, coats and so on and so forth.

Chinov-Children Clothing Hangers

5. Suit hangers

To hold, organize and show off pairs of suits before your client.

Chinov-Universal Garment Hanger

6. Coat hangers

To display and hold all types and styles of coats, which are perfect for displaying coats in any window display case or around your retail store.

Chinov-Acrylic Coat Hanger

7. Lingerie hangers

For the display of a more special and chic category of apparel, lingerie, underwear, swimsuits and anything of the kind!

Chinov-Acrylic Lingerie Hangers

Types of Hangers by Material

To classify them by material, there are 4 types of hangers:

1. Wire hangers.

wire hangers

The benefit of wire hangers is cheap enough to buy in bulk. They are widely used in every family and supermarket. It is good hanger if you just need them to hang thin and light clothes.

2. Plastic hangers.

plastic hangers

Similar to wire hangers, plastic hangers are cheap to be afforded to every family. We can use them to carry most of our daily garments. In the meanwhile, either wire hangers or plastic hangers share similar disadvantages too. Wire hangers are too thin to be bent easily. While plastic hangers are too fragile to break, and this feature becomes more obvious if they’re exposed in the sun every day.

3. Wooden hangers.

wooden hangers

Compare to wire and plastic, wooden material is more structured and durable, but also more costly. As long as wooden hangers appear more upper-scale and durable, it is one of the most popular boutique hangers.

4. Velvet hangers.

velvet hangers

Velvet hangers are popular to fashion boutiques due to the price is a little bit more economical than the wooden hangers. They appear good and durable, featured with non-slip function to protect your clothing. But due to the feature of the material, they are more likely to be used as seasonal displays.

5. Acrylic hangers.

Types of Hangers

Compare to the other hangers, acrylic hanger appears like fresh air to the fashion industry. It becomes popular since 2017. A famous fashion brand DIOR has been using acrylic displays for most of its boutiques world-widely. Acrylic hangers are popular due to its high clear and superb durable features. It is not a commonly-used household product, seldom people know it. Thus, it attracts people to look at it, touch and try your clothing. Regardless of the curiosity-driving feature, it is the best boutique hanger if you want to make a higher profit off the clothing as Dior.

As long as visual merchandising technique tells us, the way we display the commodities defines the value of the products. If you want to bring a premium brand image, high-end quality impression to your target customers, you should definitely consider using acrylic hangers as your boutique hangers.

Chinov Display stocks the largest selection of acrylic fashion store hangers. Our unbreakable dress hangers, acrylic suit hangers, and heavy-duty pants hangers are all made of heavyweight materials. They are capable of safely supporting even the heaviest coats and suits. For more information about the acrylic hangers, please visit the product detail page of acrylic hangers.

4 tips to increase sales

Visual merchandising is of utmost importance — if done effectively, you are able to increase sales. It helps you develop a unique business identity and brand, differentiating yourself from your competition.

visual merchandising technic to increase sales

When designing and implementing a visual merchandising plan, it is important to consider a variety of things. “Who is my target customer?” and “What is my target customer looking for?” are two questions you should be asking yourself. By defining your target customer and identifying their likes, you can tailor your merchandising techniques to fit their tastes.

There are a variety of other facets to visual merchandising, like the color, design, ambiance, and themes of the displays. While these are factors to take into consideration, here are three “hard techniques” that are proven to work:

  1. Rule of Three

Three is the magic number when creating displays. Not only does it catch the customer’s attention, but it also helps cement the product display in the customer’s mind. This is why many visual merchandising experts follow and preach the “Rule of Three.”

increase sales by visual merchandising

So when you are arranging products, you want to have sets of three. For example, having three products side by side rather than just one. If grouping by height, have short, medium, and tall. If by width, fat, fatter, and fattest. If you truly want to capture the attention of price-conscious customers, arrange items in order from good, better, and best value to the customer. This allows them to spot the items that have the best value to them quickly and thus make a quick purchase.

The Rule of Three works for all product displays, whether it’s a display for small products or for mannequins.

This is because it creates asymmetry in the display, drawing the customer’s attention. This is because when people look at symmetrical and balanced objects, their gaze moves away quickly because it seems to be normal; asymmetrical or unbalanced displays are thus “abnormal” and are more interesting to the eye.

Another aspect of this asymmetry is that three is an odd rather than an even number. The off-balance that this odd number creates forces the customer to gaze at the different aspects of the display, focusing on each one separately rather than have their eye take in the whole display at once.

People also tend to remember things that are grouped in threes. This is why many number strings, such as phone numbers and Social Security numbers, are broken down into groups of three (though in this case, followed by a group of four).

  1. The Pyramid Principle

The “Pyramid Principle” applies to a triangular merchandise display. You want to place the largest item at the center and have the smallest products on the outside. Thus the other items “step down” from the focal point, like a pyramid. Many department stores use this technique, as it’s proven effective time after time.

Increase sales by visual merchandising-The Pyramid Principle

This principle also ensures that there’s a variety in the surface, which means that the display won’t ever be “flat” or “boring.” This type of display draws the customer in because the products seem to cascade or “tumble” down to the customer.

  1. Price Points

Key products should be highlighted with clear price points on larger signs, which will draw the customer’s attention. If you have a value-oriented customer, you’ll want to advertise the items with the best value or deal so that the customer will walk towards the display; all other products should have small price cards next to them or be priced individually with price stickers.

Increase sales by visual merchandising-Price Points

  1. Data-Driven Retail Execution

When experimenting with a merchandising technique, the way to get the biggest bang for your buck is by ensuring compliance through data-driven tactics. Featured displays can lift CPG sales by an average of 193%, yet less than half of merchandising displays are executed according to plan, lowering the potential for that sales lifts significantly. All told, poor retail execution can cost brands as much as 20% of their total retail sales.

Increase sales by visual merchandising-featured displays

Having a data-driven approach to merchandising by keeping track of different campaigns as they progress allows you to monitor the success of your displays and identify any problem areas swiftly.

Additionally, tracking data continuously over time allows your team to see where things worked in the past so you can employ those techniques in the future. Ensure retail compliance by equipping your team with the tools they need to stay on top of merchandising campaigns and relay information to you in real time.

Merchandising can be known as an “art and a science,” because many factors come into play for “perfect” merchandising. It is important to keep in mind that in order to truly have success in visual merchandising, you must constantly adapt. Using data to engage in a cycle of continuous improvement allows you to see what works and what doesn’t, and change your displays based on that. If you keep a record of your displays and the correlating sales, you may find a pattern begin to emerge. With your target customer, a certain type of display may work better than others. Use this one more often. You’ll find that by tracking this data, you can truly optimize your visual merchandising plan.

This article is forwarded originally from https://www.repsly.com/blog/consumer-goods/visual-merchandising-display-techniques-to-increase-sales